Industry feedback says that the number two concern, only behind pricing, is the need of product knowledge. Product knowledge is the key ingredient of sales success and difficult to harness. In filling this void, you can increase your sales and profits by an appreciable margin. Visual and digital information can enhance or be an alternative to age old printed materials that sometimes are outdated before they are distributed.

The Rep South Production team recently spent several days on location at Holley Performance Products in Bowling Green, Ky. While on location several eliments were shot in order to accomindate a series of sales tool productions. Besides the company history piece that highlights the century old company, the first phase of product presentations was captured.

The company has been co-founded by a thirty five year veteran of the automotive industry, Sam Compton and the very accomplished marketing and creative artist Dale Duhl. The combined experiences of these two provide the talents required to properly develop sales support products. These tools are designed to add sales support to the field representatives as they introduce products and train distribution to sell them.

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